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Creative marketer and brand storyteller focused on social, campaigns, and audience growth. Currently seeking full-time roles in NYC.

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🪞About Me

Hi! I'm Lily McDonagh, a senior at the University of Miami majoring in Advertising Management with minors in Creative Writing and Marketing.

I've always been drawn to the strategic side of advertising—discovering what makes people connect with a brand and crafting that story in innovative ways. I’ve gained hands-on experience in social media management, influencer research, and campaign strategy through roles at DX Agency, Popset, and Villaj.

I’m seeking full-time opportunities in advertising, marketing, or brand partnerships in New York City or Miami where I can learn, grow, and contribute to meaningful work with real impact.

📬Contact

📧 [l](mailto:[email protected]">[email protected]</a>)[email protected] 📱 (917) 246-0275 💼 LinkedIn 📍 NYC and Miami

🎓 Education

University of Miami — Coral Gables, FL

Bachelor of Science in Advertising Management

Minors: Creative Writing and Marketing

Expected Graduation: May 2026

GPA: 3.6

Relevant Coursework

Media Planning, Advertising Strategy Development, Marketing, Project Management, Research Methods for Advertising, Writing for the Digital Age, International Advertising

Study Abroad

The American University of Rome — Rome, Italy (Fall 2022)

💼 Experience

Villaj — Marketing Intern

Summer 2025 | Rumson, NJ

• Develop and lead branding strategy for a multi-service app, positioning Villaj as a trusted platform for rideshare, caregiving, tutoring, and task support
• Execute digital marketing campaigns that grow user awareness and boost engagement across social platforms
• Create and maintain consistent brand voice, messaging, and visual identity across all channels